01
Concept & build
Positioning, brand voice, and the physical build. The room communicates the promise before the workout ever starts.
Studio Operations
Opening a studio? Want it full from day one.
The operator's playbook from inside a 10-studio system. The lease, the build, the pricing, the team, the numbers, and the launch, taught the way they actually happen.
The problem
Most studios open on instinct and pay for it in year two.
You can build a beautiful room and still miss the promise it makes.
You can price for what the class costs and still leave the studio underpaid for what it actually delivers.
Systems, pricing, and team decisions made early are hard to unwind later. The work is choosing on purpose, not by default.
The blueprint
A full room is built before the doors open.
02
Equipment & vendors
The platforms and partners that let one person see the entire studio at a glance. In the first year, that person is often you.
03
Membership & pricing
Price for the experience you actually deliver. Build a structure that rewards the habit you want: members who come back week after week.
04
Team & experience
Hiring the heart, training the floor, and protecting the standard. The instructor is the product.
05
Reading the numbers
A handful of health metrics tell you a studio is alive long before the bank balance does. Know them, and know the rule for acting on each.
06
Launch & runway
Fill the room before the doors open. A launch is a promise kept in public.
What you leave with
The operator you are becoming.
- Know what your studio sells beyond a workout
- A pricing and membership model that rewards retention
- A vendor stack that scales past one location
- The dashboard of numbers a healthy studio shows
- A hiring standard your best instructors respect
- A launch plan that fills the room from day one
Ready to run the studio on purpose?
Studio operations coaching is one-on-one with Dean. Limited seats each quarter.
