Overview
Two halves of one studio, taught together.
Dean · the method
Dean Grafos
Creator of Peak-End Fitness Coaching™. Co-founder, CORE40. The class members remember. The instructor who commands the room. The team people want to belong to. Dean teaches what happens on the floor.
Head of Teaching
Mabel Ng Lau
Mabel turns the method into a class people can feel: the cueing, the pacing, the room. She trains the instructors who train everyone else.
As Head of Teaching and Studio Owner of the Amsterdam CORE40 locations, Mabel owns instructor development across Peak-End Fitness Coaching: the language coaches use on the floor, the standards for class craft, and the progression every new teacher moves through before they ever lead a room.
Operations
Pete Lau
Pete runs the part of the studio most owners never get right: the numbers, the schedule, the systems, the math behind a full room.
Pete leads operations at Peak-End Fitness Coaching: pricing, scheduling, staffing, retention, and the unglamorous infrastructure that lets coaches coach. He has spent years translating studio instinct into spreadsheets that actually work.
The blueprint
A full room is built before the doors open.
- 01
Before you sign
The questions to answer before a lease, a build, or a partnership can hurt you.
- 02
Concept & build
Studio identity, room design, and the sanctuary standard that makes the space feel inevitable.
- 03
Operations & money
Membership, pricing, staffing, and the numbers a healthy studio shows early.
- 04
Team & experience
Hiring instructors people request by name, training them, and protecting the standard at scale.
- 05
Launch & first 90 days
Filling before you open, the first ninety days on the floor, and what to watch for.
Want it full from day one?
A 90 minute masterclass with Dean and Mabel.
Bring the room you are dreaming about. Leave with the blueprint.
The blueprint
Get the blueprint
The written companion. Sent to your inbox.
Live · 90 min
The masterclass
Reserve your seat
90 minutes live with Dean and Mabel. Bring your questions.
